Facebook , like other online " window on the world " , is a weakly controlled . That is a purely probabilistic help, but not deliberate . Ie , weakly effective for business . Do you understand me ? It is also a help, but weak . So what business functions loses more than gains . Those who carefully consider their costs , understands this direction . Facebook will not send you to an effective flow of customers to your business, but hurt ( using immoral organizers ) can. Facebook is a specific business , but only for the Facebook . For everything else, there's Facebook business tool for the easy and common emergency information to the masses. Mass, which ( in this case) is not an assistant business . So , Facebook for the media, not a concept . In particular, I propose the concept . This concept is effective, but for all the media , this efficiency has different. If the newspaper media , my concept of the 21st century is extremely effective. For other media (Internet, TV, radio ) , this concept has also effective , but not hugely . For these media concept specialize necessary. Therefore, I advise to business issues in the media ( and not only in the media) approached carefully , and not on the basis of ( visible by you) other business or rumors and opinions of other amateurs. People often mistake the eyes and ears - " Another Man's Wife has always better." Do not live on this principle. I advise you to draw the mind - not to be mistaken . With best Regards . Aleksandr Solodilov (Linkedin)